Case Study: Desert Valley Skilled Nursing
Client Overview
Desert Valley Skilled Nursing is a renowned skilled nursing facility located in the heart of the Arizona desert. Known for its compassionate care and state-of-the-art facilities, Desert Valley Skilled Nursing offers a range of services aimed at enhancing the health and wellbeing of its residents.
Challenge
Desert Valley Skilled Nursing faced a significant challenge in showcasing their expansive and newly renovated facility to potential residents and their families who were unable to visit in person due to geographical constraints or health concerns. The facility needed an innovative solution to provide a realistic and engaging experience of their environment and services.
Objective
The primary objective was to create a comprehensive and interactive virtual tour that would:
- Allow potential residents and their families to explore the facility from anywhere, at any time.
- Highlight key areas of the nursing home, including patient rooms, common areas, therapy facilities, and outdoor spaces.
- Enhance the facility’s online presence and marketing efforts.
Solution Provided by Virtual Tours LLC
1. Virtual Tour Development
Virtual Tours LLC developed a detailed plan to capture the essence of Desert Valley Skilled Nursing. Our team used high-resolution 360-degree cameras to photograph and film the entire facility. This included patient rooms, the physical therapy suite, dining halls, outdoor gardens, and other key areas.
2. Interactive Features Integration
We integrated various interactive elements within the virtual tour:
- Information hotspots that provide details about medical care and amenities.
- Video testimonials from residents and staff, offering personal insights into the community and care quality.
- Direct links to contact forms and additional resources for easy access to further information.
3. Customization and Branding
The virtual tour was customized to reflect the Desert Valley Skilled Nursing brand, incorporating their color scheme, logo, and a user-friendly interface that is accessible for people of all ages, including those with limited tech experience.
Results
Increased Engagement
- The virtual tour was an immediate hit, with website traffic increasing by 40% within the first three months of launch.
- Potential residents and their families spent an average of 10 minutes engaging with the virtual tour, significantly higher than the time spent on traditional photo galleries.
Improved Conversion Rates
- Desert Valley Skilled Nursing reported a 25% increase in inquiries and a 20% increase in pre-bookings compared to the same period in the previous year.
Enhanced Accessibility
- Feedback from users highlighted the tour’s ease of use and accessibility, making it possible for potential residents and their families to explore the facility without physical or geographical limitations.
Customer Testimonial “The virtual tour created by Virtual Tours LLC has transformed how we connect with our community. It’s not just a marketing tool; it’s a way for us to show our commitment to transparency and quality care. We’ve seen a remarkable increase in inquiries and bookings, which we attribute to the detailed and interactive nature of the virtual tour.”
— Robin Tejeda, Marketing Director, Desert Valley Skilled Nursing
Conclusion
The virtual tour project for Desert Valley Skilled Nursing by Virtual Tours LLC was a resounding success, demonstrating the power of digital technology to bridge gaps between facilities and their prospective clients. By providing an immersive, informative, and accessible experience, we helped Desert Valley enhance their outreach and fill their community with residents who feel confident and informed about their choice.
For more information on how Virtual Tours LLC can assist your facility in creating a similar experience, contact us today.